The new standard in TV & video insight

The Largest U.S. Consumer Study Ever Conducted on TV & Streaming Behavior
75,000+ respondents per wave | Nationwide coverage | All platforms, all screens, all services

Unmatched Scale = Unmatched Precision

FutureScreen is 10–15 times larger than typical media studies, yielding unrivaled statistical power and confidence at the platform, device, region, and demo level. Clients get meaningful insights even for low-pene- tration or emerging platforms. No other U.S. research company has ever fielded a study of this magnitude.

Full Ecosystem Visibility

Includes SVOD, AVOD, FAST, cable, vMVPD, broadcast, online/social video, across TV, mobile, tablet, desktop, streaming boxes, and consoles.

Explains the Why Behind Viewer Behaviors

Goes beyond usage to uncover motivations, frustrations, switching triggers, content drivers, pricing sensitivities, and discovery fatigue. It doesn’t just tell you what’s happening, FutureScreen tells you why, at scale.

What sets FutureScreen apart?

Game-Changing for MPVODs, FASTs & Emerging Players

  • Quantifies churn risk and loyalty triggers by audience, region, and device.

  • Identifies high-value “must-keep” viewers and bundle combinations.

  • Reveals where FAST and free services are supplementing—or replacing—paid platforms.

  • Anticipates market shifts before they appear in usage or transaction data.


Built for Senior Leadership Teams, Strategists, Insight Leads

Supports competitive intelligence, bundling strategy, content planning, pricing optimization, ad experience evaluation, and more. Ideal for C-level execs, strategy leads, marketers, and product teams.

Built for Senior Decision-Makers

Why scale matters now

In a fragmented, high-churn world, small sample studies can’t capture
meaningful subgroup trends, niche audience behavior, or fast-moving market shifts.
FutureScreen’s scale will allow industry leader. FutureScreen has been built to support:

  • Comprehensive national coverage with granular regional detail

  • Deeper segmentation across niche and emerging audiences

  • Service-level tracking of churn, loyalty, and satisfaction

  • Statistical precision and reliability for confident trend analysis

  • Integrated benchmarking with external and platform datasets

  • Flexible design enabling custom dashboards and extensions

Become a founding partner
& lock in exclusive benefits.

  • Become a Founding Partner before November 30th and benefit from:

  • 25% launch discount (limited to the first 10 Founder Partners)

  • Join the FutureScreen Council to help shape the study

  • Early access to Wave 1 data and insights

  • Custom data cuts aligned to your priorities

  • 10% early-subscriber discount on future waves

  • Guaranteed renewal rates and priority access

Lets talk

For more information, please email

futurescreen@projectxinitiative.com or go to www.projectxinitiative.com